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Wether you’re working on a new website, advertisement or venture, your project could always use a little French Creativity from Japan.
Here we’re not just talking about things looking good – although they will, of course –, but about creative content strategies that yield actual results and convey your vision and product to the right audience.
What can I do for you?
Pick a goal or type of content
Customer Acquisition
集客力を上げたいあなたに
What’s the point of having an excellent service or product if the audience it’s made for doesn’t notice it in the first place? I’m here to help you connect your product to the audience that will best resonate with its true added value. Don’t expect a plan that’s just about getting a bunch of views – our strategy will be built with the actual end goal in mind: be it subscriptions, preorders or store visits, meaningful KPIs shall be our guides.
Case Studies
Pick a project that piques your interest
MDNA SKIN – User Acquisition for a Major Cosmetics Brand
MDNA SKIN – User Acquisition for a Major Cosmetics Brand
Goal:Get new users to book a first-hand experience of the Madonna-produced skin care products line.
Strategy:We used targeted ads on social media to reach only people who were most likely to resonate with the brand, with localized ads and landing pages that make you want to book an in-store experience.
Results:Reservations for in-store try-ons more than doubled during this very cost-efficient campaign.
Take a look at the landing page:
France Passion – Reliable User Acquisition for a Small Business
France Passion – Reliable User Acquisition for a Small Business
Goal:Giving France Passion, a language school which had been relying on word-of-mouth only, a more stable and actionable student acquisition channel.
Strategy:We created a set of targeted Google Ads to get relevant audiences to a landing page highlighting the appeal of France Passion’s methods and lesson plans. On that page we also implemented a user friendly trial lesson booking system, intuitive both for prospective students and for the non-tech-savvy school staff.
Results:The small business now has a constant flow of new students, with the ability to scale in proportion to its budget.
Take a look at the landing page:
Brand Design
ブランドイメージを上げたいあなたに
When you’re offering an amazing service or product, you want your wording, attitude and design to match and convey its quality. Make an impact, be remembered, be loved. These are the roles of Brand Design. Let us give your product the memorable branding it deserves.
Case Studies
Pick a project that piques your interest
Refa 10th – Making a New Impression on a Grand Occasion
Refa 10th: Making a New Impression on a Grand Occasion
Goal:Use the world-acclaimed beauty brand ReFa’s 10-year anniversary as an opportunity for the brand to be known and remembered by new and dormant users.
Strategy:Building upon the existing brand with a slightly more playful twist, we launched a new participative social media campaign.
Results:With a number of Instagram Likes and user-generated posts both double the initial engagement target, ReFa truly got to celebrate its brand anniversary with fans old and new alike.
Take a look at the campaign page:
Lingueo – New Look for an E-Learning Pioneer
Lingueo – New Look for an E-Learning Pioneer
Goal:Refreshing Lingueo’s Brand Identity to help them stay on top of the highly-competitive Language E-Learning market.
Strategy: We created a more approachable brand identity through a fresher palette, illustration style and wording, and implemented it in newly redesigned landing pages, video ads and logo.
Results:User feedback showed a much better understanding and appreciation of Lingueo’s service after the rebranding.
Take a look at the Service Showcase Movie:
Translation & Localization
多言語対応をちゃんとしたいあなたに
Language is a marvelous thing, albeit a tricky one. As a French creative who lived in Japan for years, I’ve seen my fair share of grotesque English or French translations ruining the overall impression of the product they were supposed to embellish. And let’s not even mention the comically awkward faux-pas some businesses make when tackling Japanese language. You should put the same care in translation and localization as you put in your brand’s wording in its original language. With the highest certifications for both Japanese (JLPT N1) and English (Full 990 TOEIC score) and being a native French speaker with years of experience writing and translating in those three languages, I think I can help you with that.
I can provide:
Japanese ↔︎ French Translation
Japanese ↔︎ English Translation
English ↔︎ French Translation
French Localization & Copywriting
English Copywriting
Who is Antoine Boulay?
ブレ アントワヌのことを知りたいあなたに
I graduated from the Léonard de Vinci University in Paris with master degrees in Multimedia Project Management and Entrepreneurship. I then set up my own business working as a Creative Communication Consultant for clients all around the world.
I see design not as an end, but as a tool to reach one’s goals and connect people – and I intend to keep building upon my creative and strategic skills.
Fascinated with Japan, I moved from Paris to Nagoya in 2015, and lived there for seven years during which I got to work as a creative consultant for both French and Japanese businesses. While in Japan, I also got to hone my skills by joining the leading Brand Development company MTG’s Marketing division. I am now back in Paris, working with teams from around the globe.
On a less work-related subject, my hobbies are cooking, traveling and playing games. I’d say Nagoya’s cuisine is the best in Japan, with Hokkaido’s as a close second (did you know it’s surprisingly close to Northern French cuisine?).
Travel-wise, I’ve visited 20 countries so far, and many more to come.
Regarding games, I don’t mean to show off, but I am quite proud of the fact I’ve managed to become the first French person representing Japan at the Pokémon TCG Worlds Championships.
Thanks for checking out my portfolio! There’s even more to see below, but since you’ve read so far, allow me take the opportunity to tell you a bit more about myself. As you know, I’m a Multimedia Creative Professional with experience working, traveling and living around the world. I like to make use of the skills and experience I’ve acquired through that international journey to tackle exciting new projects. For more details, click any of the icons above!
Thanks for checking out my portfolio! There’s even more to see below, but since you’ve read so far, allow me take the opportunity to tell you a bit more about myself. As you know, I’m a Multimedia Creative Professional with experience working, traveling and living around the world. I like to make use of the skills and experience I’ve acquired through that international journey to tackle new exciting projects. For more details, click any of the icons above!
Web Design
ホームページ作成
I can create web pages and web apps starting from the early UX design all the way to the final coding, always keeping the end goal of the website in mind. Your users won’t just think your site is pleasant to look at – they’ll thank you for how clear and intuitive it feels.
Past works
Pick a site that piques your interest
ReFa 10th Anniversary Campaign Site
France Passion's New Landing Page
MDNASKIN's O2O Campaign Page
Motion Design
モーションデザイン動画制作
Directing, copywriting, storyboarding, animating and editing – all steps of the way I can help create the video contents that will make your audience resonate with your product and vision.
Lingueo：Service Showcase Video 1
Lingueo：Service Showcase Video 2
Illustration
イラスト制作
In our era of data saturation, creative and surprising visuals are a key element to grab your audience’s attention and convey your message. Be it as a director or as an illustrator, I can help create the perfect visual that will support your communication goals.
Past works
Pick an image that piques your interest
Get in Touch
お問い合わせ
Would you like to add some French Creativity from Japan to your project? If there’s a challenge you’d like me to help you tackle, feel free to reach me at the address below. Don’t hesitate to tell me about your context, goals and schedule in as much detail as you can, so that my reply can be fast and on-point.
antoineboulay.pro@gmail.com